Archive | July, 2015

Writing is a Key Skill for Internet Marketing

Don't wince if you don't like to write and/or don't feel that you can write. This is one of those things where you must understand that ‘there is no can't'. You have to provide content one way or another if you want to be a success at Internet marketing.

write on!

Don't despair, and don't let it be a ‘deal breaker' though, as there are ways to get around this; but they do not include denial or ignoring the issue. There are different ways of going about this depending on your level of effort, not to mention creative ability and in lieu of either, some money.

Beyond the obvious basic communications through email, forums, texting, social networks, chats, etc., the most important tool that you have in your arsenal of Internet marketing strategies is your blog. If you don't have one, get one. Absolutely for free, today you can get a basic (and limited) blog set up at blogger.com.

You can actually create a whole website around a blog by using wordpress.com and this is a very intelligent way to do it so that you have an easy way to add fresh content to your site on a regular basis without going into coding and continually adding pages, etc. (with blog posts). A WordPress site does however involve having a domain name and hosting account – This is a very small cost in the neighborhood of less than $10 a year for domain and you can get a decent host for $10 a month or less. (“free” hosts are not recommended). Having your own domain says ‘I am serious about this'.

Beyond basic social communications and blogging, you have other opportunities where writing is a key skill. eMail marketing is certainly a major strategy for Internet marketing and for this you need some sales and ‘follow-up' messages to send your prospects. This of course is key because you are trying to make a favorable impression on someone. Another major strategy that involves writing is if you are employing article marketing as part of your process; of course writing ad content is also necessary and there are both short and long versions to consider.

Quite frankly when people say they have ‘writer's block' it is usually not that they can't write. It is that they don't have any ideas about what to write about. This is easier to overcome with a ‘topic' like Internet marketing for example. You can first brainstorm a list of topics that would fall under this umbrella, such as search engine optimization, advertising, marketing, list building, getting traffic, affiliate programs, coaching, motivation, earning money from home – the list is practically endless.

The best part is by using the search engines to look any of these terms up it will give you lots of information about them. Of course never copy anybody else's content without permission, but you can definitely get your brain in gear to write by reading everything you can. Even just reading the first few paragraphs of something can bring ideas to mind that you can elaborate on.

If you feel intimidated or have a total lack of confidence about this then think of it this way. Writing is exactly like talking. Can you talk? Most likely you can. So just imagine you are talking to a friend but write it down (or type it) instead.

Also brainstorming itself when channeled through your keyboard can be a great way to start to create an article. Don't worry about spelling or grammar or anything else – even that it makes sense – just type or write down your thoughts as they come, and then later you can clean it up to make it presentable.

If you do not speak English well or any other possible impediments to being able to write, then you will have to use the services of PLR (Private Label Rights). PLR is usually free or very inexpensive – however typically not very well-written; but you can clean it up. Or you can purchase the services of a ghostwriter (from about $5-$50 per one page article); or a copywriter (can be expensive – use for web pages or formal sales presentations).

In lieu of any of these options you can post other author's content to your blog, as long as they give you express permission and you include their intact links as they will instruct. (this is a very serious as you do not want to be slapped with a plagerism or copyright infringement lawsuit) or have your site labeled (and excluded) by the search engines as a ‘scraper' site.

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Stay On Top of Working From Home

While it seems so much more relaxed and laid back to be working from home, it is actually just as much ‘working' as a job – or should be. However just as there are breaks required by law for every so many hours worked at a job, as well as a lunch break, you need to structure your time at home in the same way.

balance

You shouldn't look at your breaks and time for yourself as ‘slacking' – that is as long as you actually are ‘taking care of business' when you are working. You need to look at having a balance in your life. You can't just work – even if it is necessary to have more than one job, or you go from your main job to work at home building a business.

We are only human. You are not going to win any medals for non-stop work marathons. Those should be the exception only when something unusual happens such as technical problems, or some other temporary project is a priority. On a regular basis you need to take time out to maintain your health – both physical and mental. It's no joke.

Not to mention eventually getting ‘burned out' and unable to proceed, or spinning your wheels (working without getting anything accomplished); if you collapse from exhaustion, who is going to run your life? Very real conditions due to over-work for young people as well as older folk, are chronic eye strain, neck, wrist (carpal tunnel, etc)., and lower back pain.

Then there are the things like neglecting your family at the same time. You need to spend some ‘quality time' with them – whether it is an hour in the evenings, a few hours on the weekends or whatever time you all have to be together. You might understand you are doing all this work for your family but the only thing a child understands is you are never there for them whether working at home or away at a job.

You should be taking frequent breaks to rest your eyes and one thing that is recommended in this regard is to focus on something as far away as you can at least every couple hours. Close your eyes for a few minutes and completely rest them. Make sure you have good indirect light and that your monitor is at eye level – not up or down.

For your back, get up from your desk and walk around the room and stretch if it is not possible to go out and take a walk in the fresh air and sunshine – or to go to the gym for a good workout. Try to always sit straight and have a foot rest (phone book works) to relieve the stress of sitting on your lower back.

Be sure to get at least 8 hours of sleep each night, and take a whole day to completely escape from your computer periodically, and on a regular basis. It is a known fact that taking ‘cat naps' makes your more efficient – so take a short nap whenever you can.

Have a plan – schedule your work time and get your work done during that time. You will find that being rested, relaxed and having a life apart from work will make working from home a whole lot more productive and gratifying. Of course hopefully also more profitable!

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Starting an Online Business – Do You Live to Work or Work to Live?

To be honest when starting any business it would help if you are among the ‘Live to Work' group. You really have to more or less enjoy working to want what is possibly a second job. In any case you will likely be spending a lot of time just getting started and obviously you will need to devote as much quality time as possible to your online business.

Be a Worker Bee

From the perspective of having a way to survive while building a business, it is best to start developing your plan for a home business while you still have an income from another source. This is because it takes time to start-up a business; Time to learn, to implement, and to develop a business (maintenance).

It is ok of course if you consider yourself in the ‘Work to Live' group, as long as you understand that you will need to work at starting your own business, and maybe work harder at it since there are some things about your job career that you may take for granted.

This is the structure. It is already there with a job. They have the office, the equipment, the procedures and processes and the customers — and all you need to do is learn how to use everything and then just do it. You know what time you are expected to be there and what time you can go on breaks and when you can leave for the day. You know how much money you will make and when you will be paid.

When you are in business for yourself none of the above is a given. You have to set it all up. Possibly the most difficult part is in staying motivated since you don't have a boss to be accountable to. You are it. So if you feel like putting something off, or not doing something at all, you have nobody to answer to. Easy to procrastinate and slack off. Oh sure, I'll do that never.

On using money as the main motivation to work, again with a job it is sure – you know how much you will make and by when. With your own business you may be working for some time before you see the money and you can't really say for sure when you will see any. This is natural if you feel disoriented with regard to this, however you may have a psychological problem with it because there is a ‘fine line' there. The purpose of a business is to make money. If you do not see any, well, you say, what is the point?

You are not likely to make much money at first until you get everything rolling, in particular your marketing and advertising to attract customers. Even then you have to give it more time and in this regard you need to continually build momentum by keeping the volume of your advertising and marketing to the maximum. You should never ‘rest on your laurels'.

This is because not everybody who sees your ads will respond – in fact the majority will not respond. So you have to ‘find the needle in the haystack' and plow through to find the people who are interested and will take action. Further to this even when you start getting traffic that will not only respond but actually convert to sales, you still need to constantly be finding new business – so again it is about the momentum. You can never stop unless you don't mind your business drying up.

If you are starting an online business, get ready to do some work. Look at making money as a hobby and try to have fun getting to the prize. “It's a marathon, not a sprint”, so don't expect instant results, miracles, magic or osmosis. It'a all about just plain old w-o-r-k that will get you wealthy (unless you expect to inherit money or win the lottery)!

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