Archive | May, 2016

Find Another Way if You Have to but Keep Moving

What can we do when things just seem to turn against us? It definitely isn’t lay down and die and accept that we are in ruination. If we are sick we go to the doctor and try to find a cure. If we are broke we try to find more income. Sometimes that takes a while and a bit of creativity.

dog gone broke

In the meantime though, we can’t keep sinking deeper until things change. We have to take some kind of action. If there is nothing you can do at this moment, and want to keep your good credit rating and honor your contracts with vendors, you may try to reduce expenses.

They seriously are not as ‘hard-nosed’ as you probably imagine. They really want to keep your business and appreciate that you are not just kicking them to the curb. So ask for the Loyalty department or even ask for the department where you cancel and of course don’t, but just let them talk you out of it. It may represent only $5 to $25 here and there for a few months, but it all adds up at the end of the day.

Just saying – do you need the latest, greatest television programs on your cable if you don’t think you can pay your rent? Of course you don’t. Could you take a 500 MB reduction in speed on the Internet if it saved you a few dollars? Of course you could (*if it is decent in the first place).

There is a lot to be said about perception and feelings. You know it may be after you make a bunch of phone calls in desperation you only saved a total $50 a month. That doesn’t help much with the rent but you know what? You will feel better – you will feel like you are going to work it out and $50 might pay the utility bill or something necessary. They will still get their pound of flesh, but you will feel like you are a valued customer because someone negotiated with you and treated you kindly when you were feeling like dirt.

This of course brings us to a good reason to start an online home business right now. Make your computer pay you; make your utilities and your rent pay you back. If you have a business running at home you will see how they will pay you back a percentage of what you spend for them. Check out the US Government (IRS.gov) website on small businesses and see all the expenses you might deduct if you have a business in your home. This is not even to mention how you might have a little savings account generated by your home business to get you through tough times.

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Be Sure to Get the Whole Story

Before passing Judgment on a business or even a person, be sure that you know more than what is apparent. Things could be going on behind the scenes that explain perfectly why something has or has not transpired as originally indicated that it would. I think we all know that some unexpected things can happen that we have no control over.

find out the real story

There is sometimes nothing we can do but live with it and hope our friends will still believe in us in spite of it. Really there shouldn’t be such a big difference between a customer and a friend from either side. There should be a degree of trust and tolerance. On the one hand the person should be as transparent with you as possible to explain what exactly happened.

However on the other hand let’s talk about professionalism. Sometimes people can’t be perfectly honest because they are protecting someone or something else’s reputation. No excuse to cover up a crime of any kind no matter who it is, but just in general business circumstances. It also becomes a different, intolerable story if there is always some excuse especially where money is directly involved.

Think of all the people who may have invested themselves and their money in a business. If you ruin the reputation of a business without good reason you may essentially be hurting innocent people and their ability to succeed with that business. So before you do any harm, be sure that you really know what is going on and/or the reasoning behind the change.

For an example let’s say you have a program that is lately constantly not available online. This can get really maddening for one thing and for another it can become suspicious. That is why it is a good idea for the principals to get an email out there explaining the situation as far as they can. ‘We have a problem, we are working on a resolution, and we apologize for the inconvenience’.

However what if they don’t know what the problem is? What if it is some tiny obscure piece of hardware that has burned out and they haven’t discovered where it is? You can’t fix your problem unless you know what it is. It may take a few tries of having experts look at it before you identify it and can start to work on it. Then you tear it all down and put it all back together and hope you didn’t have to order parts from Timbuktu. It’s not instant.

You are doing everything you can but it is just not working. Be sure to keep emailing your people to assure them that you are actively engaged in finding a solution. If you can it might be a really good idea to create a video or hold a webinar so that people don’t feel like ‘oh wow I am paying for this program and can’t even get in’. Try to think of things you can do to keep them from going off the deep end while you fix your problem.

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There Is Always Something New and Exciting!

That may be true for the world in general, particularly with ‘tech’ – every day a new phone, or something is faster. I am still waiting for a PC that delivers donuts and coffee but they seem to be lagging on that. Anyway, it’s part of what makes life exciting and makes each generation of kids more and more intelligent.

new ideas

One industry that is usually always exciting, and that seems to get a lot of new things continuously, is Internet Marketing, in particular Affiliate Marketing. There are always new programs and it is when they are new that they seem to really attract a lot of new business. They seem to come including more and more functionality every time.

Let’s face it the more things something includes the easier it is going to be to use it. In the distant past there were always the various parts that one needed to run a business, but figuring out how to make them work together was always a big challenge that probably discouraged many. In fact for that matter even with software it was a big nightmare with the various proprietary programs and how they work great but don’t work together with the other programs you already have or you may add in the future.

In a way Microsoft kind of helped with that a lot since they seemed to do everything, and had all the pieces put together; but then again they were one of the chief programs that made compatibility with other programs difficult if not impossible. It seems to have ironed out a lot in this regard somehow. In any case it is always very helpful if things work together. Most marketers are not that interested in the technical aspects and just want to do advertising, marketing and deposit the money!

As they say ‘the squeaky wheel gets the grease’ and maybe that is why so many new things are being added to make Internet marketing easier and more fun. I suspect that many people that may have started out to build marketing businesses ended up giving up because there were too many technical details. I also suspect to this day many drop out because it may still seem more involved than it really has to be.

So the smart Internet marketing program, just as in the latter software generations, will do many things for you and they are just automatically included. You don’t even need to think about it!

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